Marketing Builder v2.2 LJMARBU22J – Closeout
Win more customers with smart selling tools and techniques Focus your marketing, win customers and build sales with these sophisticated selling tools and techniques. If you’re a small or medium-sized business, it may be your only chance to achieve this level of marketing savvy and to compete effectively against larger companies with more people and resources devoted to marketing. And if marketing is your job, whether you’re at a big company or an ad agency, Marketing Builder offers an easy, effective way to analyze your current marketing efforts and improve their effectiveness, as well as providing you with a library of powerful tools, time-saving pre-formatted documents, and answers to your marketing questions. Marketing Plans If you need to write a professional level marketing plan, Marketing Builder Interactive provides six different models. Your choices are a marketing plan for Business-to-Business, Consumer Products, Consumer Services, Non-Profits, Retail Stores, and Internet. Tools for Every Day Marketing Builder Interactive also includes tools useful to your every day marketing tasks — advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 50 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program. You’ll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You’ll find all the tools you need to analyze and track your programs. Expertise from many sources In creating Marketing Builder they turned to a team of industry experts for the know-how in Marketing Builder Interactive, like Alexander Hiam, noted author of Marketing for Dummies , the Vest Pocket Marketer and co-author of the Portable MBA in Marketing ; and marketing
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